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From an Exceptional Past to a Groundbreaking Future
The Challenge
As the nation’s top University, Princeton deserved a website befitting its status. The school prides itself on its strong community, and as such was calling out for a modern, dynamic website to act as a hub for its close-knit faculty and students, past, present, and prospective.
Princeton.edu needed to show a school offering an unsurpassed liberal arts education, a community cooperating in the pursuit of knowledge, where everyone, from faculty to undergraduates, conducts high-calibre research of real-world significance. The site had to tell the story of the modern Princeton: multicultural, interdisciplinary, integrated, engaged.
The Solution
Digital Pulp believed that while Princeton could and should emphasize its modernity, it shouldn’t shy away from showing itself as an institution steeped in tradition. This was one of the university’s major differentiators, and this sense of history and lifelong community one of its greatest sources of school pride. We ensured the stately campus was displayed on the site, but that this was balanced with images of modern facilities and, crucially, pictures of the dynamic, diverse faculty and student population.
To bring attention to Princeton’s profound sense of mission and social responsibility, we focused on illuminating two core tenets. First, their authentic commitment to service, crystallized in their motto: “Princeton in the nation’s service and the service of humanity.” Second, their promise to make attendance affordable to all, with a system of grants for those who can’t afford the fees. Both of these are immediately prominent on the site.
Digital Pulp understood that active profiles, a curated news feed, and multimedia content incorporated throughout the site could be leveraged to bring human stories to the fore. These stories of how work and research at Princeton can change the world and lead to personal success would be attractive to students, faculty, and alumni alike.
The Result
Digital Pulp worked collaboratively with Princeton to design a website that elevates the school as a twenty-first century institution with a prestigious history of academic excellence. Clear and intuitive, princeton.edu is an inviting destination for prospective and current faculty and students, and for alumni checking the latest news on their beloved alma mater. By showcasing and celebrating stories of individual success, Princeton can curate a wider narrative, defining itself by its integrated community, its belief in service, and its unrivaled culture of research.
Awards and Acclaim
