What makes a web experience better? Over the years Digital Pulp has helped establish several of the online industry’s best practices:

Simplicity Is King

Many sites suffer from convoluted content, overcomplicated processes, confusing nomenclature, and a vast array of options and functions. While “having choices” sounds like a great idea, too many choices can overwhelm the user. The best sites strike a well-designed balance between brand identity, process clarity and content design in order to deliver a seamless online experience.

Clients Are Partners

Our process was founded on a simple concept: client collaboration. The insights we gather early in the relationship are precisely those which make for a smooth, calculated development experience for clients—and content that is more relevant for your customers.

Technology Is Not A Toy

It’s a tool. Digital Pulp doesn’t recommend specific technologies for technology’s sake. Whether we’re developing personalized food diaries for Atkins.com users, or creating an interactive Delivery Wizard for 1-800-Flowers.com, we make sure it’s a tool that directly benefits the user.

Results Are Everything

Every campaign we develop is benchmarked for success. For an awareness campaign, we will launch a branding study to measure shifts in attitude. For a sales or ROI-driven campaign, we ensure that all tracking measures are in place within the ads, jump pages and appropriate web pages. For each of our clients, success is set by their goals and met through our creative.

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