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Firms Promise To Put You in Google's Good Graces

February 26, 2007

Not everyone agrees such services can deliver what they advertise. "Getting an anti-Wal-Mart site off the top 200 listings is not something that anyone can do anything about," said Gene Lewis, director of Web and technical development at Digital Pulp, a New York interactive firm. "Protecting your message on the Web just isn't possible."

But iCrossing, a New York SEO firm, argues that the risk of doing nothing is too great to ignore for marketers in any category. While many are aware that autos and consumer electronics are highly searched items, iCrossing released a study in conjunction with Harris Interactive last December showing 39% of respondents performed an online search for packaged goods. Two-thirds of respondents said they would also buy that searched-for product later, either on- or offline.

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