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DIGITAL PULP HEATS UP SUMMER - PICKS UP THREE NEW ACCOUNTS

Interactive Agency Wins NY Botanical Garden,
Harvard's JFK School of Government and Harvard Family Research Project

August 17, 2006

New York, N.Y. - August 17, 2006 - Digital Pulp, an independent interactive and marketing agency, has had a busy summer, winning three clients in the past month. The agency has been selected to handle website redesign for The New York Botanical Garden, The Harvard JFK School of Government and The Harvard Family Research Project.

"While we represent corporate accounts like Bausch & Lomb, Continental Airlines and others, the agency has tremendous experience in conceiving, building and marketing interactive sites for organizations in the academic, political and public service arenas," says Ron Fierman, Founder and President, Digital Pulp. "We're proud to announce this win of several high profile, prestigious clients, each influential in their respective categories."

The New York Botanical Garden

The New York Botanical Garden has hired Digital Pulp to redesign and develop its Shop in the Garden Web site. Shop in the Garden imaginatively redefines the museum gift store category with a wide range of useful and whimsical products, including garden tools and ornaments, garden-inspired items for the home, botanically themed jewelry and personal care products, nature-oriented toys and games, stationery, and much more. It also features one of the nation's finest horticultural bookstores and a specialty plant shop. The site will launch in spring 2007.

Founded in 1891, The New York Botanical Garden is one of the world's great collections of plants, the region's leading educational center for gardening and horticulture, and an international center for plant research on a 250-acre National Historic Landmark site in New York City's Bronx borough.

Harvard's John F. Kennedy School Of Government

Harvard University's preeminent John F. Kennedy School of Government has chosen Digital Pulp to design a new website for the school. The school offers master's degrees in public administration, public policy and a newer degree in public administration in international development and numerous doctoral degrees. Digital Pulp will be responsible for redesigning the existing website that has multiple audiences including international and domestic students, prospective students, faculty, alumni, researchers and the general public. The agency will also be creating a content management system allowing for a much more dynamic site as well as easier administration. BBMG, a New York marketing firm specializing in non-profits, will be leading a branding effort for the school. The site is scheduled for launch in the spring '07.

Harvard Family Research Project

Founded in 1983, the Harvard Family Research Project has promoted effective educational practices, programs and policies for disadvantaged children and youth, with specific expertise in out-of-school time, family involvement in children's education, and early care and education. HFRP helps build these fields by conducting research, distilling others' research/evaluation results, tracking trends, supporting professional development, partnering with other thought leaders, and building networks and communities of practice. Digital Pulp will be redesigning the group's existing website, for launch in the first quarter of 2007, as well as developing its content management system to keep the site dynamically maintained and updated.

About Digital Pulp

Digital Pulp, Inc. (www.digitalpulp.com) is an independent, New York-based Web development and online marketing firm. Their client roster includes the Make-A-Wish Foundation of America, Bausch & Lomb, Continental Airlines, The New York Botanical Gardens and Science magazine.

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