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DIGITAL PULP TOP WINNER AT WEBBY AWARDS

-- Receives "People's Voice" Award for Bausch & Lomb's PureVision.com

July 2006

New York, NY - Digital Pulp was a lead winner at the 10th Annual Webby Awards in June for its work for the PureVision brand from Bausch & Lomb. PureVision, a new silicon hydrogel contact lens, was introduced by Bausch & Lomb last year through a marketing campaign and website by Digital Pulp. The agency won the “People's Voice” Webby in the Pharmaceutical Category, which acknowledges the popularity and appeal of the site to consumers.

“As the ‘Oscars’ of the international digital world, the Webbys have tremendous prestige in our business,” says Ron Fierman, President of Digital Pulp. “It honors us that among so many notable entries, our work for PureVision was recognized as the People's Voice. The award is particularly gratifying because it validates the users' attraction to and appreciation of the site that was designed to inform in an entertaining way.”

Launched last summer, the PureVision website provides a variety of information to understanding the benefits of the hydrogel option. The vibrant, image-rich site sets up unique discover/interact simulation to explore the technology behind the lens with interactive and multi-media demos.

This year's Webby Awards was one of the biggest in its history, with more than 5,500 sites entered from all 50 states and more than 40 countries. According to Tiffany Shlain, founder and ambassador of The Webby Awards, “PureVision's Webby nomination and win is a testament to the skill, ingenuity and vision of its creators.”

About Digital Pulp

Digital Pulp, Inc. (www.digitalpulp.com) is an independent, New York-based Web development and online marketing firm. Their client roster includes the Make-A-Wish Foundation of America, Bausch & Lomb, Continental Airlines, The New York Botanical Gardens and Science magazine.

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