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PureVision by Bausch and Lomb Launches New Web Site by Digital Pulp

November 2005

New York, NY - Bausch and Lomb launched its new web site for PureVision, developed by Digital Pulp, a New York-based Web development firm. The site, www.purevision.com, positions PureVision silicon hydrogel contact lenses as the most technologically advanced (soft) contact lens on the market.

The PureVision site allows the user discover and interact with a simulation of a PureVision contact lens. The user is encouraged to explore the technology behind the lens, showing the real world benefits as they relate to (See) optical quality, (Feel) health, and comfort. These benefits are demonstrated in several site features such as the Spherical Aberration interactive demo and multi-media (AerGel, Performa and 3D Lens) demos. The user is also encouraged to (Try) PureVision contact lenses through a customizable free trial certificate or a questionnaire to determine if "PureVision is Right for You."

"Working with Digital Pulp has been a wonderful experience exceeding our expectations with both creativity as well as account services. The effective collaboration has resulted in a great site of which we are very proud. We consider Digital Pulp a valued partner", said Ari Rodriguez, Director, Master Brand Marketing, Bausch & Lomb.

The site launch corresponded with a new TV campaign that highlights the Life in Hi- Definition message for PureVision contact lenses. Similar to the TV campaign, the site speaks to the consumer in an educational yet conversational tone and utilizes breathtaking imagery to convey this message. The new site is reflective of the sleek and technically advanced nature of the PureVision product and positions PureVision as a leader in the emerging silicon hydrogel lens category.

About Digital Pulp

Digital Pulp, Inc. is an independent, New York-based Web development and online marketing firm. Their client roster includes Atkins Nutritionals, Open Society Institute (www.soros.org), Continental Airlines and BMG Music, among others.

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