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TARGUSinfo® launches new web site by Digital Pulp

April 1, 2004

New York, NY - TARGUSinfo launched its new web site April 1, developed by Digital Pulp, a New York-based advertising and Web development firm. Since its founding in 1993, TARGUSinfo has pioneered the development of real-time intelligence to help companies more productively process customer and prospect transactions. TARGUSinfo provides a central hub through which businesses access information about consumers and businesses that are contacting them by telephone, the Internet, wireless devices or at retail point-of-sale. The flash animation Digital Pulp created for new home page conveys the real-time nature of TARGUSinfo's business and showcases real world applications. In addition, Digital Pulp developed the Solution Finder, an online tool allowing customers an alternative problem/solution path to navigating the site. Digital Pulp won the assignment following a review against an undisclosed group of companies last summer.

"Digital Pulp has a great well-earned reputation in the industry. Their top-notch creative talent combined with their ability to quickly understand and communicate the intricacies of our business made them an ideal partner," said Jim Mollica, VP of Marketing Communications for TARGUSinfo. Ron Fierman, President of Digital Pulp, added, "It was a great match of their needs and our strengths. We have a long history of helping technology companies better use their own web sites for effective selling and communications."

About Digital Pulp

Digital Pulp, Inc. is an independent, New York-based advertising and Web development firm that specializes in building and branding Web-based businesses. Their client roster includes Atkins Nutritionals, Open Society Institute (soros.org), and JPMorganChase, among others.

About TARGUSinfo

Since its founding in 1993, TARGUSinfo has pioneered the development of real-time intelligence to help companies more productively process customer and prospect transactions. Through patented processes, the company provides real time intelligence by linking virtually every household and business telephone number in the US with information including a name, postal address, predictive household buying behavior scores, risk management, and store locator information. A privately held company, TARGUSinfo is headquartered in Vienna, Virginia.

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